• Sports and Entertainment Marketing - MH32

    MARKET PLANNING OF THE SPORT AND EVENT INDUSTRIES

    4.00  Understand business decision making and marketing planning for the sport and event industries.
4.01 Guided Notes
4.01 - S - Acquire foundational knowledge of marketing-information management to understand its nature and scope [5-115]
4.01 - S - Acquire foundational knowledge of marketing-information management to understand its nature and scope [5-117] Supplemental
4.02 Economic Activity - Sports tournament in Roanoke Rapids.doc
4.02 Economic Impact – New Venue Project.doc
4.02 Economic Impact of Walkout Strike Graphic Doc
4.02 - S - Acquire information to guide business decision making [5-119] Supplemental
4.03 Student Research Notes
4.03 Apply quality assurances to enhance product - service offerings [5-121]
4.04 Select target market appropriate for product - business to obtain the best return on marketing investment (ROMI) [5-123]
4.04 Select target market appropriate for product - business to obtain the best return on marketing investment (ROMI) [5-125]
4.05 SWOT YMCA practice
4.05 Personal SWOT Analysis
4.05 FJ Cruiser Sales Forecast
4.05 Rubric – Marketing Plan
4.05 Briefing – Forecasting Sales
4.05 Briefing – Conducting a SWOT Analysis
4.05 Employ marketing-information to develop a marketing plan [5-127]
4.05 Employ marketing-information to develop a marketing plan [5-129]
4.05 Employ marketing-information to develop a marketing plan [5-135]
4.05 Employ marketing-information to develop a marketing plan [5-137]
4.05 Employ marketing-information to develop a marketing plan [5-147]
4.06 Assess marketing strategies to improve return on marketing investment (ROMI) [5-154]