• Sports and Entertainment Marketing - MH32

    SELLING AND PROMOTION OF THE SPORT AND EVENT INDUSTRIESTHE SPORT AND EVENT INDUSTRIES

    1.00  Understand product management, business law, economics, professional development, marketing-information management, information management, promotion, and selling for the sport and event industries.
1.01 Guided Notes
1.01 Position product services to acquire desired business image [5-3]
1.02 Legal Issues Matching
1.02 Colin Kaepernick
1.02 Ethical Issues Celeb Research
1.02 Ice Ice Baby v Under Pressure Copyright

Acquire knowledge of commerce laws and regulations to continue business operations [5-5]
1.03 PPT
1.03 Union Lockouts
1.03 ExC Critical Thinking
1.03 SAGAFTRA Activity
1.01-1.03 Guided Notes
1.03 Analyze cost profit relationships to guide business decision-making [5-7]
1.04 Guided Notes
1.03 – 1.04 Sports Unions v Governing Bodies
1.04 Acquire information about the sport event industry to aid in making career choices [5-9]
1.05 Guided Notes
1.05 Global Trade Activity
1.01 – 1.05 Review - Notes
1.05 Determine global trade’s impact on business decision-making [5-11]
1.06 Notes Template
1.06 Data Collection Activity
1.06 Graphic Organizer
1.06 Briefing – Collecting Mkting Info from others
1.06 Collect secondary marketing data to ensure accuracy and adequacy of information for decision making [5-13]
1.07 Guided Notes
1.07 Info Tech Analysis Social Media Research
1.07 – 1.08 Vocab Assignment
1.07 Utilize information-technology tools to manage and perform work responsibilities [5-17]
1.08 - S - Interpret marketing information to test hypotheses and or to resolve issues [5-19] - Supplemental
1.09 Guided Notes
1.09 Acquire information to guide business decision-making [5-21]
1.10 Guided Notes a
1.10 HW Notes
1.10 Activity - Presentation
1.10 Rubric – Written Project
1.10 Rubric – Oral Project
1.06 – 1.10 Mkt Research Proj Doc
1.06 – 1.10 Mkt Research Proj Rubric
1.06 – 1.10 PPT
1.06 – 1.10 Guided Notes
1.10 Report findings to communicate research information to others [5-23]
1.10 Report findings to communicate research information to others [5-26]
1.11 Template
1.11 Activity
1.11 Briefing – Setting Sponsorship Objectives
1.11 Manage promotional activities to maximize return on promotional investments [5-30]
1.12 Guided Notes
1.12 Activity PPT
1.12 Perform pre-sales activities to facilitate sales presentation [5-34]
1.13 Guided Notes
1.13 Briefing – Selling a Venue
1.13 Conduct post-sales follow-up activities to foster ongoing relationships with customers [5-36]
1.14 Map of NC Activity
1.14 Facilities Research Activity
1.14 Employ sales processes and techniques to enhance customer relationships and to increase the likelihood of making sales [5-40]
1.15 PPT
1.15 Notes
1.15 Briefing – Writing Sponsorship Proposals
1.11 – 1.15 Sponsorship Project
1.15 Manage promotional activities to maximize return on promotional investments [5-42]