- Southwest Guilford High School
- Honors Sports and Entertainment Marketing II
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This course is designed for students interested in an advanced study of sports, entertainment, and event marketing. Emphasis is placed on the following principles as they apply to the industry: Business management, career development options, client relations, ethics, events management, facilities management, legal issues and contracts, promotion, and sponsorships. Skills in communications, human relations, mathematics, psychology, and technical writing are reinforced in this course. Work-based learning strategies appropriate for this course include cooperative education, paid/unpaid internships, or school-based enterprises. Marketing simulations, projects, teamwork, DECA leadership activities, meetings, conferences, and competitions provide many opportunities for application of instructional competencies.
And No! Sports play a very small part of the entire curriculum. Event Marketing, Risk Assessment, MIM functions, and a whole lot more. Prepare thy hearts now, it will not be an easy ride.
Cleary, this is Harder than you thought.