Murphy, Keith / MM51 LO Obj 2.00

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Marketing MM51

2.00 Understand product/service management, branding, product life cycles, new product development, marketing of services, product positioning and the technological, legal, and ethical components of product/service management.

2.01 Explain the nature and scope of the product/service management function

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2.02 Explain the concept of product mix

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2.03 Identify the impact of product life cycles on marketing decisions

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2.04 Explain business ethics and describe the use of technology in product/service management

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