• Sports and Entertainment Marketing - MH32

    MARKET PLANNING OF THE SPORT AND EVENT INDUSTRIES

    3.00  Understand customer relationships, quality assurance, pricing, product/service management, and financial analysis for the sport and event industries.
3.01 Guided Notes
3.01 Acquire product knowledge to communicate product benefits and to ensure appropriateness of product for the customer [5-79]
3.02 Guided Notes
3.02 Understand operation’s role and function in business to value its contributions to a company [5-81]
3.03 Guided Notes Pricing Objectives
3.03 Guided Notes – Pricing Terms
3.03 – Briefing - Breaking Even
Carowinds Trip
3.03 Employ pricing strategies to determine prices [5-83]
3.03 Employ pricing strategies to determine prices [5-85]
3.03 Employ pricing strategies to determine prices [5-90]
3.03 Employ pricing strategies to determine prices [5-92]
3.04 Employ product-mix strategies to meet customer expectations [5-94]
3.04 Employ product-mix strategies to meet customer expectations [5-95]
3.04 Employ product-mix strategies to meet customer expectations [5-97]
3.01 – 3.05 Questions
3.01 – 3.05 Answers
3.05 Employ sales processes and techniques to enhance customer relationships and to increase the likelihood of making sales [5-98]
3.06 Guided Notes
3.05 Briefing – Determining Merchandise Opportunities
3.06 Employ product-mix strategies to meet customer expectations [5-99]
3.06 Employ product-mix strategies to meet customer expectations [5-103]
3.07 Guided Notes
3.07 Control sales activities to meet sales goals - objectives [5-105]
3.08 Guided Notes
3.08 Identify potential business threats and opportunities to protect a business’s financial well-being [5-108]
3.09 Guided Notes
3.09 Implement quality assurance processes to minimize potential loss [5-112]
3.10 Student Notes and Activity